02Paid Advertising & PPC
Media that is judged on outcomes.
Account structure, creative, bidding and landing experience are one system. We build campaigns that can be diagnosed, then manage spend toward cost per acquisition and return targets rather than vanity reach.
- 15
- Capabilities
- 5
- Step method
- 6
- KPIs tracked
- Google Ads
- Microsoft Ads
- Search Campaigns
- Display Advertising
- Shopping Ads
- Remarketing
- YouTube Advertising
- Performance Max
- Lead Generation Campaigns
- B2B Paid Advertising
- E-commerce Advertising
- Landing Page Optimization
- Campaign Management
- Budget Optimization
- ROAS Optimization
In plain words
What is Paid Advertising?
PPC (pay-per-click) advertising places your ads in search results, shopping feeds, video and display inventory and charges you when someone clicks. Good PPC is managed against cost per acquisition and return on ad spend, not clicks.
01Why it matters
Why Paid Advertising matters
Paid media buys certainty of reach. The discipline is in refusing to pay twice for the same audience, cutting waste early and compounding what the data proves — which is where most accounts leak budget.
02Methodology
How the work flows.
- 01
Awareness
- 02
Click
- 03
Landing Page
- 04
Lead / Sale
- 05
Retention
01Awareness
Qualified demand reached through search intent, shopping and video placements.
02Click
Message-matched ads and tightly themed structures that protect quality signals.
03Landing Page
Fast, focused pages built for one decision per visit.
04Lead / Sale
Clean conversion tracking with offline and value-based feedback where possible.
05Retention
Remarketing and audience layering that lifts lifetime value, not just first orders.
03Capabilities
What we optimise.
- Google Ads
- Microsoft Ads
- Search Campaigns
- Display Advertising
- Shopping Ads
- Remarketing
- YouTube Advertising
- Performance Max
- Lead Generation Campaigns
- B2B Paid Advertising
- E-commerce Advertising
- Landing Page Optimization
- Campaign Management
- Budget Optimization
- ROAS Optimization
Who it is for
Built for teams like yours.
- Businesses spending on Google Ads or Microsoft Ads without clear return
- E-commerce brands that need shopping and Performance Max structured properly
- B2B teams that need qualified leads, not form fills
What you receive
Deliverables, not decks.
- 01Account and tracking audit with a prioritised fix list
- 02Campaign architecture, ad copy and responsive asset sets
- 03Server-side and enhanced conversion tracking for cleaner bidding signals
- 04Weekly pacing notes and monthly efficiency and testing reviews
- 05Landing-page recommendations and experiment backlog
04Measurement
KPIs we track.
Example metrics. Targets are agreed per engagement — never assumed.
CTR
Relevance of message to intent
CPC
Auction efficiency
CPA
Cost per acquisition
ROAS
Return on ad spend
Conversion Rate
Landing experience quality
Revenue
Commercial outcome
05Reporting
Reporting you can act on.
Weekly performance notes on pacing and actions taken, plus a monthly review covering efficiency trends, creative learnings, audience insight and the next set of tests.
06FAQ
Common questions.
What budget do we need to start?
Enough to gather signal in your auction. We will tell you honestly during the first conversation whether your target market and cost per click make a given budget viable, rather than accepting spend that cannot learn.
Do you manage creative as well as media?
Yes — ad copy, responsive asset sets and video direction are handled in-house, with our social and conversion teams contributing creative variants for testing.
How is success defined?
Against one commercial primary metric agreed before launch, usually cost per qualified lead or return on ad spend, with secondary diagnostics to explain movement.
07Insights
Go deeper on Paid Advertising.
- Browse insights
Paid Media
When paid search should stop bidding
Incrementality testing on branded and top-ranking queries, and how to structure the experiment so the result is defensible.
- Read the guide
Data & AnalyticsNew
Privacy-first data engineering: server-side tracking and closed-loop attribution
Browser cookies are brittle and getting more so. How first-party data, server-side tracking and CRM-connected attribution reveal the real return on every dollar.
Scale Your Paid Growth.
Tell us where you are today. We'll help you identify where digital can take you next.